HSBC Bank
/
UNIQLO EXPRESSION WEAR
Atlanta ADDYs 2019 Bronze
Copywriter: Cristian San Emeterio
Uniqlo swims against the fashion stream and ditches labels to focus strictly on self-expression.
Uniqlo swims against the fashion stream and ditches labels to focus strictly on self-expression.
Uniqlo swims against the fashion stream and ditches labels to focus strictly on self-expression.
Uniqlo swims against the fashion stream and ditches labels to focus strictly on self-expression.
Interactive Billboards
Web & Mobile
#ShuffleTheLook TikTok Challenge
#ShuffleTheLook TikTok Challenge
#ShuffleTheLook TikTok Challenge
The Mismatch Galleria
Our major stores will feature mismatch gallerias where customers can use our Shuffle The Look button for inspiration.
The Mismatch Galleria
Our major stores will feature mismatch gallerias where customers can use our Shuffle The Look button for inspiration.
The Mismatch Galleria
Our major stores will feature mismatch gallerias where customers can use our Shuffle The Look button for inspiration.
The Mismatch Galleria
Our major stores will feature mismatch gallerias where customers can use our Shuffle The Look button for inspiration.
Universal Sizing
We replaced all size labels with exponential symbols that show sizing to help customers focus more on self-expression.
We replaced all size labels with exponential symbols that show sizing to help customers focus more on self-expression.
We replaced all size labels with exponential symbols that show sizing to help customers focus more on self-expression.
We replaced all size labels with exponential symbols that show sizing to help customers focus more on self-expression.
Universal Sizing
We replaced all size labels with exponential symbols that show sizing to help customers focus more on self-expression.
Freestyle Box
Customers will have the option to buy fully randomized outfits that remain a mystery until purchased. Boxes will only feature our new form of sizing scale.
Freestyle Lifestyle Box
Customers will have the option to buy fully randomized outfits that remain a mystery until purchased. Boxes will only feature our new form of sizing scale.
Freestyle Lifestyle Box
Customers will have the option to buy fully randomized outfits that remain a mystery until purchased. Boxes will only feature our new form of sizing scale.
Freestyle Lifestyle Box
Customers will have the option to buy fully randomized outfits that remain a mystery until purchased. Boxes will only feature our new form of sizing scale.
Freestyle Lifestyle Box
Customers will have the option to buy fully randomized outfits that remain a mystery until purchased. Boxes will only feature our new form of sizing scale.
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