UNIQLO

EXPRESSION WEAR

 

Atlanta ADDYs 2019 Bronze

Copywriter: Cristian San Emeterio

UNIQLO EXPRESSION WEAR

 

Atlanta ADDYs 2019 Bronze

Copywriter: Cristian San Emeterio

UNIQLO EXPRESSION WEAR

 

Atlanta ADDYs 2019 Bronze

Copywriter: Cristian San Emeterio´╗┐

UNIQLO EXPRESSION WEAR

 

Atlanta ADDYs 2019 Bronze

Copywriter: Cristian San Emeterio

UNIQLO EXPRESSION WEAR

Atlanta ADDYs 2019 Bronze

Copywriter: Cristian San Emeterio

Uniqlo swims against the fashion stream and ditches labels to focus strictly on self-expression.

Uniqlo swims against the fashion stream and ditches labels to focus strictly on self-expression.

Uniqlo swims against the fashion stream and ditches labels to focus strictly on self-expression.

Uniqlo swims against the fashion stream and ditches labels to focus strictly on self-expression.

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Interactive Billboards

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Web & Mobile

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#ShuffleTheLook TikTok Challenge

#ShuffleTheLook TikTok Challenge

#ShuffleTheLook TikTok Challenge

Uniqlo Tiktok Page
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The Mismatch Galleria

Our major stores will feature mismatch gallerias where customers can use our Shuffle The Look button for inspiration.

The Mismatch Galleria

Our major stores will feature mismatch gallerias where customers can use our Shuffle The Look button for inspiration.

The Mismatch Galleria

Our major stores will feature mismatch gallerias where customers can use our Shuffle The Look button for inspiration.

The Mismatch Galleria

Our major stores will feature mismatch gallerias where customers can use our Shuffle The Look button for inspiration.

Universal Sizing

We replaced all size labels with exponential symbols that show sizing to help customers focus more on self-expression.

We replaced all size labels with exponential symbols that show sizing to help customers focus more on self-expression.

We replaced all size labels with exponential symbols that show sizing to help customers focus more on self-expression.

We replaced all size labels with exponential symbols that show sizing to help customers focus more on self-expression.

Universal Sizing

We replaced all size labels with exponential symbols that show sizing to help customers focus more on self-expression.

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uniqlo-sizechart
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Freestyle Box

Customers will have the option to buy fully randomized outfits that remain a mystery until purchased. Boxes will only feature our new form of sizing scale.

Freestyle Lifestyle Box

Customers will have the option to buy fully randomized outfits that remain a mystery until purchased. Boxes will only feature our new form of sizing scale.

Freestyle Lifestyle Box

Customers will have the option to buy fully randomized outfits that remain a mystery until purchased. Boxes will only feature our new form of sizing scale.

Freestyle Lifestyle Box

Customers will have the option to buy fully randomized outfits that remain a mystery until purchased. Boxes will only feature our new form of sizing scale.

Freestyle Lifestyle Box

Customers will have the option to buy fully randomized outfits that remain a mystery until purchased. Boxes will only feature our new form of sizing scale.

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