#28XTREMES
Client: Blue Diamond Almonds
Role: Art Director
Writer: Ben Creekmore
ACD: Tyler Kirsch
CDs: Bert Marissen & Jeff O'keefe
Production: Be Grizzlee

Blue Diamond #28XTREMES Challenges asks heat-seekers to put their tatebuds to the test by eating 28 Blue Diamond XTREMES almonds in a row.

We kickstarted with TikTok stars including The Cheeky Boyos to encourage other heat-seekers to participate. Thi campaign generated +5 billion TikTok views.

TikTok Challenge Screenshot
TikTok Challenge Screenshot 2

Some of our brave heat-seekers 😈

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